Content Marketing Infrastructure

One call.
72 hours.
A complete content marketing system in your Google Drive.

Q: Will Google penalise my content?

Only lazy, unreviewed, mass-produced AI content could get you penalised. Ichor produces the research and the brief. Your team writes or approves every word that goes live. That's not an AI risk. That's best-practice content marketing at 10x speed.

Q: Can I use the Content Optimizer without the Pipeline?

Yes, absolutely. The Content Optimizer is a standalone product. You can deploy it independently to start recovering underperforming content immediately. Most clients eventually deploy both, and save 10% when they do.

Q: What happens to my writers and editors?

They get better inputs and more time to do what they're actually good at. Ichor handles the research, the competitive analysis, the brief. Your writers write. Your editors approve. Nobody gets replaced. Everybody gets more productive.

Q: How long does setup take?

One onboarding call to walk through your brand, your audience, and your content goals. 72 hours later, your system is live, complete with a branded personas deck and your first topic recommendations, ready to share with your team.

Q: Is this another subscription I'll be paying forever?

No. There's a one-time setup fee. That's it. No platform fees. No seat licences. No per-article charges. No monthly subscription. Lifetime prompt updates are included in every setup. Once it's deployed, it runs on your Google account, not ours.

Q: What if it doesn't work for my business?

Every system is configured specifically for your brand, your audience, and your content goals during the onboarding call. If your first output doesn't meet the brief, we fix it. No debate.

Most teams are paying $1,500–$3,000+ per month for a content stack that fights itself. Ichor replaces it, AI-powered, human-approved, and lives in your Google Drive. One setup. No seat fees. No SaaS subscriptions.

Produce new content faster. Recover the content you already paid for. Both in one system.

See What It Replaces Get Ichor

Built by marketers who've driven growth at

trivago Expedia Group hey.car

The Hidden Monthly Bill

Here's where your content budget is actually going.

Before a single word is written, most teams are already committed to a monthly bill that compounds every month, across tools that never talk to each other.

What most teams are paying for	Monthly cost
Ahrefs or SEMrush Keyword research & competitor analysis	$129–$140
Surfer SEO or Clearscope Content optimisation & scoring	$99–$129
AI writing tool ChatGPT, Claude etc.	~$20
SEO consultant or strategist Briefs, research & strategy	$1,500–$3,000+
Total - before a single word is written	$1,748–$3,289+/mo

vs.

Ichor

One system. Everything included.
In your Google Drive.

One-time setup from

from €997

Lifetime prompt updates included.
No seat fees. No SaaS subscriptions.

See Full Pricing →

And every month, those tools produce outputs in different formats, different docs, different tabs, that someone on your team has to manually stitch together. Ichor lives in Google Drive. Your whole team already knows how to use it. No new logins. No new contracts. No integration headaches.

Pricing verified April 2026
Ahrefs · SEMrush · Surfer SEO · Clearscope published rates.

Two Problems. One System.

Which one sounds like you?

⚡

Need to produce more content, faster, cheaper, consistently on-brand?

Ichor gives your team a repeatable production machine.

Show me the Pipeline →

🔄

Have content you invested real money in that's slowly dying on page 3?

Ichor audits every underperforming page and tells your team exactly what to fix.

Show me the Optimizer →

Not sure which one you need? Most of our clients use both.

Why It Works

Before GEO, AEO, and every other acronym someone invented to sell a new course - we were doing the work that actually moves organic traffic.

Every brief, every audit, every output is powered by a methodology refined across some of the world's most competitive content markets: travel, mobility, e-commerce.

Ichor isn't a generic AI tool. It's a proven content system, configured specifically for your brand, your audience, and your goals.

Your team gets the same strategic inputs that scaled content for global brands, without the agency fees, the tool subscriptions, or the headcount.

trivago Expedia Group hey.car

Years of organic growth expertise baked in

From onboarding call to first output

€0

Platform fees, seat licences or SaaS subscriptions

Content output without adding headcount

For Teams Tired of Slow, Expensive, Inconsistent Content

From keyword to publish-ready brief.
In minutes, not days.

The same research that takes your team half a day, competitor analysis, keyword mapping, persona alignment, brief writing, runs automatically and lands in your Google Drive, ready to act on.

Before

Keyword spreadsheet nobody agrees on. Brief request sent to the writer. Writer comes back with five questions. Brief gets rewritten. First draft misses the point. Editor rewrites half of it. Published three weeks later. Maybe it ranks.

→

After

Keyword in. Competitive landscape mapped. Reader and writer personas applied. Brief generated, brand voice baked in. Writer gets everything they need before they ask. Editor reviews and approves. Published this week. Built to rank.

Brief Only

AI handles the research and strategy. Your writers do what they do best: write. Perfect for teams with strong writers who just need better inputs.

AI-assisted content your team signs off on.

Draft + Approval

AI researches, strategies, and produces a first draft. Your editors review, polish, and approve every word before it goes live.

AI-drafted, human-approved. Every time.

Full Production

End-to-end content production. Research, brief, draft, optimisation score, all delivered. Your team focuses on strategy and publishing.

For lean teams. Maximum output, minimum overhead.

Already have content that's slowly dying? That's a different problem, and we have a different solution. Show me the Optimizer →

For Teams With Existing Content That's Underperforming

You spent real money on that content.
It shouldn't be on page 3.

Every business with more than six months of content has the same problem. Articles that ranked once, now buried. Pages that get impressions but no clicks.

That's not a content quality problem. That's a recoverable asset sitting idle.

The Ichor Content Optimizer audits every underperforming page. It identifies exactly what's holding it back: missing keywords, weak structure, outdated angles, gaps your competitors are winning on. Then it hands your team a precise action plan. Your writers don't guess what to fix. They know.

OPT-A

Know what's broken.

Full audit of what's wrong and why. Understand exactly why a page is underperforming before touching a single word.

Best for: teams that want visibility before committing to changes.

OPT-B

Fix the sections losing you rankings.

A precise edit brief: fix these specific things, in this order, for maximum impact.

Best for: pages that are close but not quite ranking.

OPT-C

Retire the page. Replace it.

When the page needs to start fresh. A complete brief built on what's actually winning in the SERP today.

Best for: older content that's drifted too far from current search intent.

of pages older than 2 years are already losing organic traffic

Ahrefs, 2024

more traffic for brands that regularly update existing content

Semrush, 2024

Every page you've ever published is a recoverable asset. The Content Optimizer finds them, diagnoses them, and tells your team exactly how to bring them back to life.

①

Page Auditor

②

Keyword Mapper

③

Competitor Lens

④

Gap Identifier

⑤

Rewrite Brief

Competitor gaps Identified ✓

Recommended action OPT-C: Full Rewrite Brief

Brief ready Google Doc created ✓

The Question Everyone Asks

Will Google penalise my content for using AI?

Only one type of AI content could get you penalised: lazy, unreviewed, mass-produced content published purely to game rankings.

Ichor doesn't do that. It does the research, the competitive analysis, the keyword mapping, the brief. Your team writes or reviews every word that goes live.

That's not an AI risk. That's a senior SEO consultant handing your writer a perfect brief. Google loves that.

57% of properly overseen AI-assisted content ranks in Google's top 10, virtually identical to human-written content at 58%.

Semrush research · writesonic.com/blog/does-ai-content-rank-in-google

AI-drafted, human-approved. Every time.

What You Actually Get

Not a summary.
Not a suggestion.
A complete, ready-to-use document.

Every Ichor output lands in your Google Drive as a structured document your team can act on immediately. No reformatting. No interpretation. No back and forth.

Content Brief - best hotels in Santorini 2025.gdoc

Content Brief: Best Hotels in Santorini 2025

Target Keyword

best hotels in Santorini 2025 (2,400 mo. searches)

Reader Persona

Couple, 30–45, planning honeymoon or anniversary trip. Budget-conscious but willing to splurge for the right experience. Heavy Instagram user.

Writer Persona

Warm, knowledgeable insider. Not a travel brochure. Writes like a well-travelled friend who's actually stayed there.

Competitor Gaps

Top 10 results miss: budget-friendly alternatives to caldera-view hotels, off-season pricing, accessibility notes.

Recommended Structure

Intro (hook with a sensory detail) → Best for romance → Best for value → Best hidden gems → Booking tips → FAQ

Key Terms to Include

caldera view infinity pool Oia vs Fira boutique hotels cave suites

CO Action Plan - best-hotels-santorini-2022.gdoc

Content Optimizer Report: best-hotels-santorini-2022

Content Health

Underperforming - action required

Age Signal

Published 2022. Search intent mismatch detected - year in title causing ranking friction.

Keyword Gaps

Multiple high-intent terms now dominating the SERP are missing from this article. Full list included in rewrite brief.

Competitor Wins (Gaps)

3 competitors added sections on: AI trip planning, sustainable hotels, 2025 pricing updates. None present in your article.

Recommended Action

OPT-C: Full Rewrite Brief - Update structure, year references, add 3 missing sections.

Priority Terms to Add

sustainable hotels Santorini 2025 prices AI itinerary

Docs delivered
Brief + draft, ready to act on

QA steps built into every output

Minutes average production time per brief

Saved per piece vs. manual research

Every brief your team receives has been through a multi-step automated quality check before it lands in their Drive. What they do with it, write from it, edit it, build on it, is entirely up to them.

AI-assisted content your team signs off on. Always.

Simple, Transparent Pricing

Less than what you're paying for one tool in your current stack.

Most teams we talk to are spending $1,500–$3,000+ per month on tools and specialists that don't talk to each other. Ichor replaces that stack, and lives in your Google Drive.

Content Pipeline - Setup Tiers

Brief

The research is done. The brief is ready. Your writers just write.

€997 once

One-time setup · Config A

Branded Google Drive system
STABLE_SPEC configuration
1 content configuration
Writer + reader personas
Keyword research integration
Onboarding & team training
Priority support

Everything you need to know
before getting started.

Will Google penalise my content?

Do I own the system once it's set up?

Can I use the Content Optimizer without the Pipeline?

What happens to my writers and editors?

How long does setup take?

Is this another subscription I'll be paying forever?

What if it doesn't work for my business?

Ready to Stop Overpaying?

Every month without this system is
another month paying $1,500+
for one that fights itself.

Your competitors are producing more content, faster.

Your old articles are losing ground every day they go untouched.

Your team is spending hours on research that should take minutes.

"One call. 72 hours. A complete content marketing system in your Google Drive."

Branded Pipeline system: from keyword to publish-ready brief

Content Optimizer: recover every underperforming page

Personas deck: your audience, made visible

First topic recommendations: ready to act on immediately

Lifetime prompt updates: when the methodology improves, your system improves

AI-powered. Human-approved. Always.

Get Ichor See What It Replaces

Built by marketers who've driven growth at trivago, Expedia Group, and hey.car.
No platform fees. No seat licences. No subscriptions. Lifetime prompt updates included.
Your system. Your Drive. Always yours to use.

Still have questions? Reach out - we respond within 24 hours.

One call.
72 hours.
A complete content marketing system in your Google Drive.

Here's where your content budget is actually going.

Which one sounds like you?

Before GEO, AEO, and every other acronym someone invented to sell a new course - we were doing the work that actually moves organic traffic.

From keyword to publish-ready brief.
In minutes, not days.

You spent real money on that content.
It shouldn't be on page 3.

Not a summary.
Not a suggestion.
A complete, ready-to-use document.

Less than what you're paying for one tool in your current stack.

Everything you need to know
before getting started.

Every month without this system is
another month paying $1,500+
for one that fights itself.

Cookies & privacy

Cookie preferences

One call. 72 hours. A complete content marketing system in your Google Drive.

Here's where your content budget is actually going.

Which one sounds like you?

Before GEO, AEO, and every other acronym someone invented to sell a new course - we were doing the work that actually moves organic traffic.

From keyword to publish-ready brief.In minutes, not days.

You spent real money on that content.It shouldn't be on page 3.

Not a summary.Not a suggestion.A complete, ready-to-use document.

Less than what you're paying for one tool in your current stack.

Everything you need to knowbefore getting started.

Every month without this system isanother month paying $1,500+for one that fights itself.

One call.
72 hours.
A complete content marketing system in your Google Drive.

From keyword to publish-ready brief.
In minutes, not days.

You spent real money on that content.
It shouldn't be on page 3.

Not a summary.
Not a suggestion.
A complete, ready-to-use document.

Everything you need to know
before getting started.

Every month without this system is
another month paying $1,500+
for one that fights itself.